Team plans to use ‘Keep Fighting Michael’ in future promotions
The Mercedes F1 team is defending its decision to remove the ‘KeepFightingMichael’ hashtag from the livery of its Formula 1 car.
Mercedes has published the supportive message on its car since former team driver Michael Schumacher’s horrific 2013 skiing crash, during which he suffered head injuries that left him paralyzed. However, some fans have noticed that the 2017 silver car does not feature the Schumacher branding.
A team spokesman told the German newspaper Bild: “It was removed to free the way for future usage of the message.
“Now, ‘Keep Fighting’ is an initiative founded at the end of 2016 to encourage people based on Michael’s legendary fighting spirit. Mercedes and the family of Michael Schumacher will work together on a variety of common activities, which will be communicated in time.”