Brabham’s on track for Formula 1 return

JACK Brabham was arguably the greatest racing driver Australia has produced, and the Brabham name could be set for a return to Formula One for the first time since 1992.Former grand prix driver David Brabham, youngest son of the late three-time world champion, has outlined an innovative plan to see the iconic team make a return to the grid.

David Brabham jr
David Brabham jr

“I’ve always wanted to see the Brabham name back in F1,” David said.

“I’m not sure the time is right as we all know that several teams are struggling, but ultimately our goal is to take Brabham back when we have successfully built a new race team via our exciting new business model.”

David, the winner of the 2009 Le Mans 24 Hours with Peugeot, will set the wheels rolling by bringing Brabham back as a world-class racing team, entering an LMP2 car in the 2015 World Endurance Championship. The plan is to eventually build and race an LMP1 contender as the springboard to an eventual F1 return.

The unique selling point will be an innovative model to build and fund a sustainable team via crowdfunding support. Sir Jack Brabham’s race team won back-to-back world championships for drivers and constructors in 1966 and 1967 with Brabham himself and Denny Hulme behind the wheel.

David Brabham said he first discussed turning the family name into a brand with his illustrious father, who died earlier this year, as far back as 2006. He then spent the next seven years fighting to get back all the rights to the name.

“It’s the right time for a change in the way we go racing,” Brabham said. “Sir Richard Branson once said that if you want to build a brand, do something different. Well, what we are doing that is different is that we want to inspire and engage a whole new generation of fans, drivers and engineers, and we plan to do that through crowdfunding and through Brabham Digital.”

Brabham said Brabham Racing would take the way motor racing teams engaged with fans to a new level, offering unique behind-the-scenes access, insight and knowledge.

He said the team would share everything with fans, starting with its investor search, driver selection process and the construction of its premises, to the first car build, test and race, and later, via live telemetry, behind-the-scenes footage and radio communications on race weekends.

“I’m a huge believer in the power of collective thinking, it can make fantastic things happen,” Brabham said.

“The first step is the creation of the team by engaging the community, then using its power to attract the investors who will get us on to the grid. We invite everyone to join us in making history as we head back towards F1.”