“It’s probably the people who have been fans from the beginning who liked what they grew up with,” Carey is quoted by France’s Auto Hebdo. “They represent the foundation of the sport. These fans are essential, but we want to interest a new audience, and for this, we must find solutions that respect the historical element — what made this category so special — while attracting new people at the same time.
“We must interest a new generation.”
Some fans, drivers and insiders have criticized some of Liberty Media’s changes, including the WWE-style driver introductions seen this year in Austin.
Carey said: “It starts above all with the show on the track. I use the word ‘show’ because that’s what it should be.
“We can make the competition better — improve the action. Around that, we want to make sure we capture the public’s imagination.”