The European Union Intellectual Propery Office (EUIPO) ruled against Hamilton’s company.
The court pointed out the Hamilton watches, previously worn by the likes of Elvis Presley, have had the name on well before the Formula One driver was born in 1985.The court verdict said: “The argument relating to the IP rights of the racing driver ‘Lewis Hamilton’ fails.
“The contested mark consists solely of one word ‘HAMILTON’, and not ‘LEWIS HAMILTON’. It is a rather common surname in English-speaking countries.
“There is no “natural right” for a person to have his or her own name registered as a trademark, when that would infringe third parties’ rights.
“Even the cancellation applicant explicitly accepted that the contested mark ‘HAMILTON’ had been used since 1892, i.e. even before the date of birth of “Lewis Hamilton” as a natural person.
“No bad faith can be found on the part of the EU trademark proprietor. In fact, the EU trademark proprietor demonstrated a significant economic activity in the horological field since 1892.”