Sfiso Temba (front). Image: King Price
Temba, who has only started riding bikes seven years ago, was named rookie of the year in 2017.
Changed for the better
Temba told Wheels24: “The one thing I like about the sport is that there are no favours – you have to work for your success. It has forced me to change my attitude, change my eating habits… it has changed me for the better. I like the way I am now.”
An unfortunate spill on the second lap of the first heat dashed Seller’s hopes to win the day (the honours went to RPM Center Race Team’s David McFadden), but team mate Iozzo made up for it by winning his heat, while Temba steadily turned the heat in the Masterclass by improving his time with each round.
Siyamthanda Williams, brand development manager for King Price, says: “This year we’ve taken things to the next level, and we’re ready for King Price xtreme to be known to supersport fans as the team behind the adrenaline rush.”
Seller confirmed the value of KPx’s commitment: “A big part of my success last year was the partnership with King Price xtreme. Running a racing team is a lot of work, and having them in our corner took a lot of stress away, and allowed us to focus on what we do best.”
Dino Iozzo. Image: King Price
The extreme side
As its name suggests, King Price xtreme is all about the extreme side of wheeled sports. Apart from the superbike team, the brand is also heavily involved in karting and off-road racing: It sponsors leading off-roader Schalk Burger, who this year missed out on the iconic Dakar race due to injury.
King Price’s growing involvement with motorbike racing has mirrored its development of its bike insurance portfolio. The company started offering motorbike cover in 2019, which includes unusual offerings such as the ability for bikers to insure their biking gear for just R1.00 extra and cover for accidental damage that happens at approved track circuits.