Peugeot has won Europe’s most coveted automotive award, the “Car Of The Year” title for the sixth time, becoming only the third brand to do so. The prestigious trophy was presented to the all-new PEUGEOT 208 after being judged by an independent jury of 60 European automotive journalists.
PEUGEOT has previously won the award five times across five different vehicles. These include the PEUGEOT 504 sedan (1969), 405 sedan (1988), 307 (2002) and 308 (2014) hatchbacks, and the 3008 SUV in 2017. The 3008 SUV was the first SUV to win the award since its creation in 1964.
The PEUGEOT brand’s record reflects the outstanding design, technical innovation and performance of its vehicles over the last 50 years.
The all-new PEUGEOT 208 has become the sixth PEUGEOT model to win Europe’s most prestigious automotive award. With a sharp design, engaging driving dynamics and clever use of technology, the all-new 208 was awarded the “Car Of The Year” title by more than 60 leading European automotive journalists.
With a choice of both efficient petrol and diesel engines, as well as a full electric variant, the all-new 208 forms a part of PEUGEOT’s new strategy of “unboring the future” by giving drivers the power of choice: “choose your PEUGEOT, choose your powertrain.”
The all-new PEUGEOT e-208 represents a new leap in the world of electric mobility. With a range of 217 miles (under WLTP testing), its 100 kW (136 bhp) electric motor with 260 Nm of torque (available from 0mph) enables it to go from 0-62mph in just 8.1 seconds. The all-new PEUGEOT e-208 also features three driving modes: Sport, Normal and Eco.
The all-new PEUGEOT 208 has already received 130,000 orders in Europe, including 15% for the electric e-208 since its launch in September 2019